Paul Leichtfried creates tailored design solutions with courageous bold ideas, strategic thinking and creative excellence.


+43 (0) 699 12 25 12 87
The design studio is located in Vienna, Austria
Connect on: Behance / LinkedIn


Selected Press & Publications

Frame Publishing
It's Nice That
Triest Verlag



If you are interested in applying for an internship please send your cv and pdf portfolio to


Reutte in Tirol (Austria), 1986. Raised in a small town in the Austrian alps, Paul holds a MA in Visual Communication from the Berlin University of the Arts and also studied Information Design in Graz (Austria) and Plymouth (UK). He gained work experience in leading boutique design studios and advertising agencies in Barcelona, Berlin, London, Vienna and Mexico and had the pleasure to work for clients like Nike, Diesel and Mercedes Benz.

In 2014 he co-founded Now Design + Direction, a Vienna-based design studio with a strong focus on publishing and visual storytelling. Within two years their studio created design solutions for clients such as Audi Urban Future Initiative, Erste Bank and the Austrian Federal Ministry of Science, Research and Economy.


Design approach 
and method

His design approach is based on insight, instinct and commitment. It is guided by one overarching philosophy: to make relevant and beautifully simple work.


In a world overloaded with messages Paul Leichtfried creates strong visual narratives which cut through the noise and help businesses tell their story. Design solutions can result in multiple applications – physical and digital.


The design process is highly collaborative. A well-developed network of talented people enables the studio to handle large-scale projects that cover several creative disciplines.



Research and insight
Concept development
Brand strategy
Naming and logotype
Brand identity
Packaging design

Print and publishing design
Visual storytelling
Digital design (UX/UI design)
Art direction
Campaign design

Every project starts with a conversation
+43 (0) 699 12 25 12 87
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