Wiener Festwochen

A commissioned pitch for the rebranding and campaign design of one of Austria's most respected cultural festivals. The dynamic identity system is built on the letter W as a key visual, which frames each medium. The campaign revolves around one single idea: putting people at the centre. Therefore, people are presented as covered artworks, which have to be revealed and discovered.

Brand Identity and Campaign

paul-leichtfried-wiener-festwochen-01paul-leichtfried-wiener-festwochen-01
paul-leichtfried-wiener-festwochen-02paul-leichtfried-wiener-festwochen-02
paul-leichtfried-wiener-festwochen-03paul-leichtfried-wiener-festwochen-03
paul-leichtfried-wiener-festwochen-04paul-leichtfried-wiener-festwochen-04
paul-leichtfried-wiener-festwochen-05paul-leichtfried-wiener-festwochen-05
paul-leichtfried-wiener-festwochen-06paul-leichtfried-wiener-festwochen-06
paul-leichtfried-wiener-festwochen-07paul-leichtfried-wiener-festwochen-07
paul-leichtfried-wiener-festwochen-08paul-leichtfried-wiener-festwochen-08

Agency: Jung von Matt/Donau
CD: Andreas Putz, Volkmar Weiss
Photography: Julian Mullan

Related Projects